IMC, the Next Generation
Don Schultz
9780071416627
Buy More. Save More!
Quantity
Price
Discount
25-49
$42.40
20%
50-149
$39.75
25%
150-249
$38.16
28%
250-499
$37.10
30%
500-999
$35.51
33%
1000+
$34.45
35%
Strategies for binding customers to an organization--by determining the information they want and giving it to them
In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to.
IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today's IMC model to:
- Integrate internal and external communications programs
- Influence customers at every contact point
- Build long-term brand relationships
In contrast to Amazon and other book retailers,
who might also feature IMC, the Next Generation within their extensive online inventories,
our focus at BulkBooks.com is on dealing with bulk orders while providing personalized service.
With our amazing team of friendly professionals, Price Matching, and our user-friendly Quote form,
we aim to simplify and expedite your bulk book purchasing process.
Should you wish to interact with a person while placing your bulk order for IMC, the Next Generation?
We have a Bulk Book Specialist available to help, poised and prepared to assist you.
Chat us or
Contact us now!
ISBN:
9780071416627
Dimensions (WxH):
6.4 x 9.1
Publisher:
McGraw Hill LLC
Publication Date:
October 22, 2003
